Digital Marketing Officer

Doha, Qatar

Job Title: Digital Marketing Officer

Overview:

As a Digital Marketing Officer, you will be responsible for devising and executing the company's digital marketing campaigns across various platforms. Your role involves plannin​g, implementing, and monitoring digital marketing strategies to enhance brand awareness, drive traffic, and generate leads or sales.


Key Responsibilities:

1- Developing Digital Marketing Strategies: Formulate comprehensive digital marketing strategies aligned with the company's goals and objectives.


2- Content Creation and Management: Create engaging and compelling content for digital platforms such as websites, social media, emails, and blogs.


3- SEO and SEM: Optimize website content, perform keyword research, manage Google Ads campaigns, and improve search engine rankings.


4- Social Media Management: Manage and grow the company's social media presence on platforms like Facebook, Twitter, LinkedIn, Instagram, etc. Create and implement social media strategies and campaigns.


5- Email Marketing: Design and execute email marketing campaigns, newsletters, and automated email workflows to nurture leads and engage with customers.


6- Analytics and Reporting: Monitor and analyze the performance of digital marketing efforts using tools like Google Analytics. Generate reports and insights for optimizing future strategies.


7- Digital Advertising: Oversee digital advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.) to drive traffic and conversions.


8- Collaboration and Coordination: Work closely with the marketing team, designers, content creators, and external agencies to ensure cohesive and effective digital marketing campaigns.

 

Requirements:

  • Bachelor's degree in Marketing, Digital Technologies, Communications, or relevant field.
  • Strong analytical skills and ability to interpret data to drive strategic decisions.
  • Creative mindset with excellent written and verbal communication skills.
  • Ability to manage multiple projects and work in a fast-paced environment.
  • Up-to-date with the latest trends and best practices in digital marketing.